# 悠米兔陶瓷×**茶點品牌跨界聯名 共拓生活美學新賽道

當陶瓷藝術的雅致質感邂逅茶點甜食的馥郁甜香，一場關于生活美學的跨界對話正式開啟。國內原創陶瓷品牌悠米兔近日宣布與頭部茶點品牌“甜悅時光”達成深度聯名合作，雙方將整合各自在陶瓷設計與茶點研發領域的優勢，共同打造“瓷點共生”生活美學新生態，為消費者帶來從味覺到視覺的雙重享受。

此次聯名并非簡單的品牌疊加，而是一次從產品研發到場景構建的全鏈路共創。在產品層面，悠米兔設計師團隊與“甜悅時光”研發主廚團隊歷經6個月打磨，推出了12款“瓷點適配”聯名款陶瓷餐具。以“青提烏龍奶油蛋糕卷”為靈感的陶瓷盤，盤面采用釉下彩工藝繪制青提果實與烏龍茶葉的交織紋樣，邊緣弧度與蛋糕卷的形態完美契合；為“經典提拉米蘇”定制的陶瓷杯，杯身浮雕呈現提拉米蘇的分層結構，杯口直徑精細匹配品牌咖啡杯的尺寸，實現“一瓷多用”的實用美學。

聯名系列的工藝細節同樣誠意滿滿。所有陶瓷餐具均采用景德鎮傳統手工拉坯工藝成型，經1300℃高溫燒制確保瓷質致密，釉面通過12道打磨工序達到嬰兒肌膚般的觸感。“甜悅時光”則為聯名系列專屬研發了5款茶點新品，如“瓷韻巴斯克”芝士蛋糕在配方中融入陶瓷礦土提取的天然礦物元素，讓甜點口感與陶瓷質感形成味覺與觸覺的奇妙呼應。

除了產品創新，雙方還打造了沉浸式聯名場景體驗。在**城市**商圈開設的“瓷點共生”快閃店，以“陶瓷工坊+茶點實驗室”的雙空間設計，讓消費者既能親手繪制陶瓷餐具，又能現場品鑒聯名茶點。快閃店內設置的“瓷點搭配墻”，展示了上百種悠米兔陶瓷與“甜悅時光”茶點的組合方式，為消費者提供生活美學靈感。

聯名活動的福利政策也頗具吸引力。消費者購買聯名款茶點禮盒即可獲贈同款陶瓷餐具，參與線上“瓷點CP”話題互動還有機會贏取雙方年度新品**體驗權。悠米兔品牌負責人表示：“這次聯名是我們探索生活美學邊界的一次重要嘗試，希望通過陶瓷與茶點的跨界融合，讓消費者在日常飲食中感受到藝術與美味的共生魅力。”

“甜悅時光”CEO也對此次合作充滿期待：“悠米兔在陶瓷設計領域的專業性與審美高度，與我們對茶點品質的追求不謀而合。我們相信，這次聯名能為消費者帶來超越期待的生活美學體驗，也為行業跨界合作提供新的思路。”

業內人士分析，悠米兔與“甜悅時光”的聯名，是家居品牌與食品品牌在生活美學賽道的一次創新性探索。雙方通過產品共創、場景共建、用戶共聯的模式，不僅拓展了各自的品牌邊界，更在消費者心中構建了“陶瓷+茶點=生活美學”的認知聯想，為行業跨界合作樹立了新**。隨著聯名系列的持續發酵，這場瓷與點的美學對話，或將推動更多品牌在生活場景的細分領域展開深度共創。

# Yomerto Ceramic Partners with Renowned Dessert Brand in Cross-Industry Collaboration to Explore New Track of Life Aesthetics

When the elegant texture of ceramic art meets the rich sweetness of desserts, a cross-industry dialogue about life aesthetics officially begins. Recently, Yomerto, a domestic original ceramic brand, announced a deep collaboration with "Sweet Joy Time", a leading dessert brand. The two parties will integrate their respective advantages in ceramic design and dessert research and development to jointly create a new ecosystem of "Porcelain & Dessert Symbiosis" in life aesthetics, bringing consumers a dual enjoyment from taste to vision.

This collaboration is not a simple brand combination, but a full-chain co-creation from product research and development to scene construction. At the product level, the design team of Yomerto and the research and development chef team of "Sweet Joy Time" have spent 6 months polishing and launched 12 co-branded ceramic tableware pieces that are "dessert-adapted". The ceramic plate inspired by "Green Grape Oolong Cream Cake Roll" uses the underglaze color process to draw interwoven patterns of green grape fruits and oolong tea leaves on the plate surface, and the edge curvature perfectly matches the shape of the cake roll. The ceramic cup customized for "Classic Tiramisu" has a relief on the cup body showing the layered structure of tiramisu, and the diameter of the cup mouth precisely matches the size of the brand's coffee cup, realizing the practical aesthetics of "one porcelain for multiple uses".

The craftsmanship details of the co-branded series are also full of sincerity. All ceramic tableware are formed by the traditional hand-pulling process in Jingdezhen, and fired at a high temperature of 1300℃ to ensure the compactness of the porcelain. The glaze surface undergoes 12 polishing processes to achieve a touch like baby skin. "Sweet Joy Time" has also exclusively developed 5 new dessert products for the co-branded series. For example, the "Porcelain Rhyme Basque" cheesecake incorporates natural mineral elements extracted from ceramic clay into the formula, making the taste of the dessert and the texture of the ceramic form a wonderful echo between taste and touch.

In addition to product innovation, the two parties have also created an immersive co-branded scene experience. The "Porcelain & Dessert Symbiosis" pop-up store opened in the core business district of first-tier cities adopts a dual-space design of "ceramic workshop + dessert laboratory", allowing consumers to not only paint ceramic tableware by themselves but also taste co-branded desserts on the spot. The "Porcelain & Dessert Matching Wall" set up in the pop-up store displays hundreds of combinations of Yomerto ceramics and "Sweet Joy Time" desserts, providing consumers with inspiration for life aesthetics.

The welfare policy of the co-branded activity is also quite attractive. Consumers who purchase the co-branded dessert gift box can get the same ceramic tableware as a gift, and those who participate in the online "Porcelain & Dessert CP" topic interaction will have the opportunity to win the free experience right of the annual new products of both parties. The person in charge of Yomerto said: "This collaboration is an important attempt for us to explore the boundaries of life aesthetics. We hope that through the cross-industry integration of ceramics and desserts, consumers can feel the symbiotic charm of art and deliciousness in their daily diet."

The CEO of "Sweet Joy Time" is also full of expectations for this collaboration: "Yomerto's professionalism and aesthetic height in the field of ceramic design are in line with our pursuit of dessert quality. We believe that this collaboration can bring consumers a life aesthetic experience that exceeds expectations and also provide new ideas for cross-industry cooperation in the industry."

Industry insiders analyze that the collaboration between Yomerto and "Sweet Joy Time" is an innovative exploration of life aesthetics track by home furnishing brands and food brands. Through the model of product co-creation, scene co-construction, and user connection, the two parties not only expand their respective brand boundaries but also build the cognitive association of "ceramics + desserts = life aesthetics" in the minds of consumers, setting a new benchmark for cross-industry cooperation in the industry. With the continuous fermentation of the co-branded series, this aesthetic dialogue between porcelain and desserts may promote more brands to carry out in-depth co-creation in the細分 fields of life scenes.