悠米兔陶瓷 “瓷韻茶點(diǎn)” 系列新品上市 打造飲食美學(xué)新體驗
# 悠米兔陶瓷“瓷韻茶點(diǎn)”系列新品上市:以瓷為媒,重構(gòu)飲食美學(xué)新范式
當(dāng)景德鎮(zhèn)千年陶瓷工藝邂逅現(xiàn)代茶點(diǎn)的甜香雅致,一場關(guān)于飲食美學(xué)的革新正悄然發(fā)生。國內(nèi)原創(chuàng)家居陶瓷品牌悠米兔(Yomerto)近日重磅推出“瓷韻茶點(diǎn)”系列新品,以十余款兼具藝術(shù)感與實(shí)用性的陶瓷餐具,為消費(fèi)者的茶點(diǎn)時光賦予全新儀式感,重新定義“吃與用”的生活美學(xué)邊界。
## 從工藝傳承到場景創(chuàng)新:瓷具與茶點(diǎn)的雙向奔赴
悠米兔“瓷韻茶點(diǎn)”系列的誕生,源于品牌對“飲食場景精細(xì)化”趨勢的敏銳洞察。團(tuán)隊歷時18個月,從景德鎮(zhèn)傳統(tǒng)制瓷工藝中汲取靈感,結(jié)合現(xiàn)代茶點(diǎn)的品類特性(如蛋糕的綿密、咖啡的醇厚、茶點(diǎn)的精致),完成了從器型設(shè)計到釉色搭配的全鏈路創(chuàng)新。
系列主打產(chǎn)品“青提烏龍”陶瓷盤,以青提的淡綠與烏龍的深褐為釉色靈感,采用1320℃高溫還原焰燒制,釉面呈現(xiàn)出“近看細(xì)膩如脂,遠(yuǎn)觀清透如瓷”的質(zhì)感。其器型邊緣的微弧設(shè)計,既契合蛋糕卷的擺放形態(tài),又在拿取時形成舒適的力學(xué)支撐——這一細(xì)節(jié)源于設(shè)計師對“茶點(diǎn)食用動線”的反復(fù)模擬。另一款“巴斯克芝士”陶瓷杯,杯身采用啞光磨砂工藝,杯口微微收窄的設(shè)計可聚攏咖啡香氣,讓消費(fèi)者在品味咖啡時,同時感受瓷質(zhì)的溫潤與香氣的縈繞。
為確保產(chǎn)品的安全性與耐用性,悠米兔堅持采用釉下彩工藝,顏料經(jīng)高溫熔融與瓷胎緊密結(jié)合,無鉛鎘析出風(fēng)險,可直接接觸食物;瓷胎選用景德鎮(zhèn)高嶺土與長石的黃金配比,經(jīng)12小時高溫?zé)坪螅少|(zhì)密度提升30%,兼具抗摔性與保溫性,微波爐、烤箱、洗碗機(jī)均可適配,完美適配茶點(diǎn)從制備到享用的全流程場景。
## 多元風(fēng)格矩陣:承包茶點(diǎn)場景的每一種審美表達(dá)
“瓷韻茶點(diǎn)”系列并非單一風(fēng)格的復(fù)制,而是構(gòu)建了“日式侘寂、北歐輕奢、新中式雅致”三大風(fēng)格矩陣,讓不同審美偏好的消費(fèi)者都能找到情感共鳴點(diǎn)。
日式侘寂風(fēng)的“抹茶慕斯”系列,以素白瓷胎搭配淺綠冰裂紋釉,還原抹茶甜點(diǎn)的清新感,餐盤邊緣的不規(guī)則手工肌理,傳遞出“不完美即美”的侘寂哲學(xué);北歐輕奢風(fēng)的“莓果芝士”系列,采用莫蘭迪粉與金屬金邊的撞色設(shè)計,陶瓷盤**的浮雕莓果紋樣立體生動,搭配同系列咖啡杯的描金手柄,為西式茶點(diǎn)場景注入輕奢質(zhì)感;新中式雅致風(fēng)的“龍井奶凍”系列,瓷盤以墨青為底色,手繪工筆龍井茶芽,杯身篆刻“茶點(diǎn)一味”的小篆印章,讓中式茶點(diǎn)與傳統(tǒng)瓷藝完成美學(xué)閉環(huán)。
品牌還推出“風(fēng)格混搭禮盒”,內(nèi)含不同風(fēng)格的茶點(diǎn)瓷具,鼓勵消費(fèi)者打破風(fēng)格壁壘,如用日式盤盛放中式茶點(diǎn)、北歐杯搭配國風(fēng)茶飲,在混搭中探索屬于自己的飲食美學(xué)表達(dá)。
## 從產(chǎn)品到生態(tài):悠米兔的生活美學(xué)藍(lán)圖
“瓷韻茶點(diǎn)”系列的上市,是悠米兔從“陶瓷品牌”向“生活美學(xué)品牌”進(jìn)階的關(guān)鍵一步。品牌同步發(fā)起“茶點(diǎn)瓷具搭配大賽”,邀請消費(fèi)者分享自家茶點(diǎn)與悠米兔瓷具的搭配場景,***作品將獲品牌年度新品體驗權(quán);**內(nèi)Top茶點(diǎn)品牌打造“瓷與點(diǎn)”快閃店,在**城市**商圈呈現(xiàn)瓷具與茶點(diǎn)的沉浸式搭配體驗,消費(fèi)者可現(xiàn)場定制專屬茶點(diǎn)瓷具;更推出“茶點(diǎn)瓷具訂閱服務(wù)”,根據(jù)季節(jié)茶點(diǎn)新品更新瓷具款式,讓飲食美學(xué)的儀式感持續(xù)保鮮。
從景德鎮(zhèn)的千年窯火到現(xiàn)代家庭的茶點(diǎn)餐桌,悠米兔以“瓷韻茶點(diǎn)”系列為橋梁,讓陶瓷工藝的溫度與茶點(diǎn)的甜香交融,不僅重新定義了茶點(diǎn)場景的餐具選擇,更在潛移默化中重塑著大眾對“日常飲食儀式感”的認(rèn)知。正如品牌創(chuàng)始人所言:“我們希望每一只瓷具都能成為生活美學(xué)的載體,讓人們在享用茶點(diǎn)的瞬間,觸摸到工藝的溫度,感知到生活的詩意。”
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# Yomerto Ceramic Launches "Porcelain Rhyme & Dessert" Collection, Redefining Dietary Aesthetics
When the millennium-old ceramic craftsmanship of Jingdezhen meets the elegant sweetness of modern desserts, a revolution in dietary aesthetics is quietly unfolding. Recently, Yomerto, a domestic original home ceramic brand, has launched the "Porcelain Rhyme & Dessert" collection, featuring more than ten ceramic tableware pieces that combine artistry and practicality. This collection aims to bring a new sense of ritual to consumers' dessert time and redefine the aesthetic boundaries of "eating and using" in daily life.
## From Craft Inheritance to Scene Innovation: A Two-Way Journey of Porcelain and Desserts
The birth of Yomerto's "Porcelain Rhyme & Dessert" collection stems from the brand's敏銳 insight into the trend of "refined dietary scenes". The team spent 18 months drawing inspiration from traditional ceramic craftsmanship in Jingdezhen and combining it with the characteristics of modern desserts (such as the richness of cakes, the mellowness of coffee, and the delicacy of pastries) to achieve full-process innovation from shape design to glaze matching.
The flagship product of the collection, the "Green Grape Oolong" ceramic plate, takes the light green of green grapes and the dark brown of oolong tea as the glaze inspiration. It is fired at 1320℃ with a reducing flame, and the glaze surface presents a texture that is "smooth as fat when viewed up close, and clear as porcelain when viewed from a distance". The slightly curved edge design of the plate not only fits the shape of cake rolls but also forms a comfortable mechanical support when being taken – this detail comes from the designer's repeated simulation of the "dessert eating movement line". Another product, the "Basque Cheese" ceramic cup, adopts a matte frosted process on the cup body, and the slightly narrowed cup mouth can gather the aroma of coffee, allowing consumers to feel the warmth of the porcelain and the lingering aroma at the same time when tasting coffee.
To ensure the safety and durability of the products, Yomerto insists on using the underglaze color process. The pigments are tightly combined with the porcelain body after high-temperature melting, without the risk of lead and cadmium precipitation, and can directly contact food. The porcelain body is made of a golden ratio of kaolin and feldspar from Jingdezhen. After 12 hours of high-temperature firing, the density of the porcelain body is increased by 30%, which is both anti-drop and heat-preserving. It is compatible with microwave ovens, ovens, and dishwashers, perfectly adapting to the entire process of dessert preparation and enjoyment.
## Diverse Style Matrix: Catering to Every Aesthetic Expression in Dessert Scenes
The "Porcelain Rhyme & Dessert" collection is not a copy of a single style but constructs three style matrices: "Japanese Wabi-Sabi", "Nordic Light Luxury", and "New Chinese Elegance", allowing consumers with different aesthetic preferences to find emotional resonance.
The "Matcha Mousse" series in Japanese Wabi-Sabi style uses a plain white porcelain body with a light green ice-crackle glaze to restore the freshness of matcha desserts. The irregular handcrafted texture on the edge of the plate conveys the Wabi-Sabi philosophy of "imperfection is beauty". The "Berry Cheese" series in Nordic light luxury style adopts a color-blocking design of Morandi pink and metal gold edges. The embossed berry pattern in the center of the ceramic plate is three-dimensional and vivid, and the gilded handle of the coffee cup in the same series injects a touch of luxury into the Western dessert scene. The "Longjing Milk Pudding" series in New Chinese elegance style uses a dark cyan background with hand-painted Gongbi Longjing tea buds on the porcelain plate, and a seal script of "Dessert Flavor" is engraved on the cup body, completing the aesthetic closed loop between Chinese desserts and traditional porcelain art.
The brand also launches a "style mix and match gift box", which contains ceramic tableware of different styles, encouraging consumers to break down style barriers. For example, use a Japanese plate to hold Chinese desserts and a Nordic cup to match Chinese-style tea drinks, exploring their own dietary aesthetic expression in the mix and match.
## From Product to Ecosystem: Yomerto's Blueprint for Life Aesthetics
The launch of the "Porcelain Rhyme & Dessert" collection is a crucial step for Yomerto to advance from a "ceramic brand" to a "life aesthetics brand". The brand has simultaneously launched the "Dessert Porcelain Matching Competition", inviting consumers to share the matching scenes of their own desserts and Yomerto porcelain. Outstanding works will receive the right to experience the brand's annual new products. It also collaborates with top domestic dessert brands to create a "Porcelain & Dessert" pop-up store, presenting an immersive matching experience of porcelain and desserts in the core business districts of first-tier cities. Consumers can customize exclusive dessert porcelain on-site. Additionally, a "dessert porcelain subscription service" is launched, updating porcelain styles according to seasonal new dessert products to keep the ritual sense of dietary aesthetics fresh.
From the millennium-old kiln fire of Jingdezhen to the dessert table of modern families, Yomerto uses the "Porcelain Rhyme & Dessert" collection as a bridge to integrate the warmth of ceramic craftsmanship with the sweetness of desserts. It not only redefines the choice of tableware for dessert scenes but also subtly reshapes the public's perception of the "ritual sense of daily diet". As the founder of the brand said, "We hope that every piece of porcelain can become a carrier of life aesthetics, allowing people to touch the temperature of craftsmanship and perceive the poetry of life at the moment of enjoying desserts."